Design Matters

One of the latest licenses granted by The Conan Doyle Estate is with Guomai Culture & Media Co Ltd - a pioneering Chinese publisher in classical and contemporary literature. They have just released an impeccably translated version of The Complete Sherlock Holmes - authenticated by The Conan Doyle Estate.

Following the launch of The Complete Sherlock Holmes in Shanghai - we asked the design team at Guomai who are also based in Shanghai for some design notes for the new Casebook. 

In our joint pursuit of authenticity, quality and proven provenance - we granted Guomai access to manuscripts and letters from the archive of The Conan Doyle Estate to use within The Complete Works - to add prestige, historical relevance and a fascinating kudos.

Over to Guomai

"In order to give a refreshing feeling to The Complete Sherlock Holmes Casebook translated by Dr. Yalin Zhang  and produced by Guomai, the designer Mr. Xinyu Dong uses the bright orange and black as the main colour, and mosaic pattern to represent the classical side face of Sherlock Holmes on the box. This is a sign of the nature of detective stories to crack the enigma. 

Inside the box, we use classical illustrations from Victorian era on each book’s cover, which are a perfect match to the content. 

The mosaic element and historical illustration are also a combination of modern design and classical continuation. The English font of this Casebook is Johnston, which is used as the classical font of London’s underground, by which we hope the Chinese readers could get an intimate feeling of the Victorian location"

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